The Top 10 Challenges for Brain Science in 2013 - Forbes - 0 views
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1. Figure out what fMRI can truly tell us about our brains.
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There’s little question fMRI is valuable, but too many disparate forces are out there spinning brain scans in too many ways. Perhaps one solution, or start of a solution, is a summit hosted by a credible, well-respected institute or organization to gather the best of the best minds in the field to establish a game plan moving forward.
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Neuroscience, behavioral science, evolutionary biology, economics, engineering, and even the humanities have all come to the proverbial table in the last few years
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7. Join forces with more public health sources to engender broader awareness of critical issues.
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Again, what is truly “solid applicable knowledge” is frequently debatable (see #1 above), but every year the field–and by that I mean the interdisciplinary field (#3)–has more to offer the public.
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How about we spend more time trying to solve the problems and less time concocting clever catch phrases?
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Shine the light on how far the forces of marketing have exploited brain science advances (this is a genuine public service).
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I am an unwavering advocate of making sure people understand how the forces of marketing are using the field to sell more products.
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in my opinion we have enough to do with respect to figuring our how our organic brain works without spending massive resources on trying to recreate one.