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What defining features is Facebook, Instagram, Twitter, LinkedIn, or Pinterest? The main problem is that with so many networks it can be daunting for companies to choose the channel that best suits the needs of the company, the industry it belongs to, and the budget. We must note that the solution is not the only one good, or right for everyone, it depends on the nature of your business and the types of customers you have. Let's start by seeing some defining features for Facebook and Instagram For example, recent research shows that young people and adolescents are starting to move from Facebook more to Snapchat and Instagram. Therefore, if your target audience includes teenagers, you will need to focus your resources on presence outside of Facebook. Facebook Facebook has more than one billion active and daily users. Research has shown that this is the number one network on the Internet so far.