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Now that President Obama, former Massachusetts Governor Mitt Romney and former Minnesota Governor Tim Pawlenty have all declared their intentions to run for President in 2012 and rolled out their initial campaign websites, and another leading contender, Sarah Palin, has also unveiled a revamped website for her political operation, SarahPac, it's possible to begin sketching the contours of the 2012 election online. And so far, the inside-the-beltway political media is missing the big story. It's not Facebook. It's the data, stupid.