1. Analytics will be huge in education and are coming faster than almost anyone can anticipate. 2. Analytics are growing in prominence in many different disciplines and from all parts of the education system. Researchers from different fields found shared space in the analytics discussion. Are analytics the “universal decoder” for education reform? 3. Ethics are going to be an enormous concern. We all acknowledged it. No clear way forward exists at this stage. 4. Analytics can be applied across the full spectrum of education: for teachers, learners, administrators, policy makers, and government officials. 5. Student success, based partly in adaptive and personal learning, is a substantial motivator for foundations, administrators, and politicians. Under various covers (college completion, accountability, increased institutional effectiveness) analytics will be appropriated to serve numerous ideals, causes, and visions. 6. Brace yourself for the usual hype cycle: analytics will be everything, they will cure all ails, they will transform education, they will [_____]. Purchase your Batman Consultant-Repellant spray now.