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Almost all of these methods revolve around short codes, which are short messages (HOPE was one of Obama's most used - UPDATE: a Short Code is the number you text to, such as 388873, where as the message, such as hope, is called the "trigger."  Thanks to Dane for catching this oversight on my part) that supporters text to a designated number and are then automatically subscribed to your list.  So, it is not just about gathering the data from your main website or on-the-ground signups, but also utilizing short codes in a variety of methods to gain signups:

The fact is that texting is not an effective persuasion tool.

“cyclical message strategy”

Gibbons and her team established Twitter (), Facebook (), and YouTube () presences, and invested heavily in Google () and Facebook ads

“Some of the tactics that we used included asking supporters to change their Facebook profile picture

Don't make the mistake I first made: I once invited about 500 people to become a fan of my page. I literally sat there and clicked 500 profile icons one by one. I had no idea that we couldn't attach a personal message, and was pretty upset after sending the request. As a result, only 35 of 500 friends had fanned the page. It was an epic fail.