How Social Media Is Changing the Super Bowl 32 Share email share 2010 is the year social media and the Super Bowl are officially converging. Everyone from the advertisers and the NFL to fans and athletes are getting in on the social media Super Bowl action like never before. In fact, we're seeing advertisers play up their controversial Super Bowl spots in social media channels, with online denizens weighing in with their candid thoughts. Of course there are also advertisers who are taking the straight and narrow path via their Facebook Fan Pages, offering fans the ability to share and and participate in Super Bowl-inspired Facebook activities. Below we'll look at the entire social media picture as it pertains to the Super Bowl and round up what we've seen and expect from advertisers, the NFL, fans and athletes.

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