Welcome to the new reputation economy (Wired UK) - 0 views
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"You start trusting people. So really what we are doing is not just renting out spaces but helping to change the way people trust humanity."
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In other words, a host's or a guest's reputation gets users comfortable with trusting the idea (staying in or renting the homes of complete strangers), trusting the system (Airbnb) and trusting the recipient.
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the algorithm is proprietary.