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Akmal Yousuf

Google pulling the rug out again? - www.office.com/setup - 0 views

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    Remember the vintage game "Pull the Rug Out?" It is a board game where players stack different items on top of a rug. Eventually, one of the players tries to pull out the rug without tumbling the pieces stacked on top of it. Google's recent announcement that it is phasing out several additional services, including the highly popular Google Reader, reminded me of this game, as I recall that the stack most always toppled to the ground. Google introduced Google Reader, gradually built up its popularity, and then pulled the rug out with little warning, causing its customers to stumble. As one Google customer put it: "Google spends millions of wasted dollars on pet projects, then kills one of their best products on a whim." Google's most recent spring cleaning brings the total number of services it has discontinued to 70 in just a year-and-a-half. That's right-a whopping 70 services that have been shut down in just 18 months. Among the services Google will discontinue with little warning is Google Cloud Connect, introduced with a lot of fanfare just two years ago. Cloud Connect is a plug-in that enables Google users to share and edit Microsoft Word, PowerPoint and Excel files. To continue collaborating with Microsoft Office, Google users have just four weeks to uninstall Cloud Connect and install Google Drive. Companies that can't get to it by April 30 will be out of luck, leaving them without a way to collaborate on Office documents used by millions of employees, partners, and customers. But of all the services Google is discontinuing this time, the one that's drawing the biggest backlash is Google Reader, a service used by hundreds of thousands of users to keep track of their favorite websites and blogs via RSS feeds. The news of Google Reader's shut down drew outrage from users, who put together a petition demanding that Google reinstate the service. "Our confidence in Google's other products - Gmail, YouTube, and yes, even Plus - requ
Akmal Yousuf

Google pulling the rug out again? - www.office.com/setup - 0 views

  •  
    Remember the vintage game "Pull the Rug Out?" It is a board game where players stack different items on top of a rug. Eventually, one of the players tries to pull out the rug without tumbling the pieces stacked on top of it. Google's recent announcement that it is phasing out several additional services, including the highly popular Google Reader, reminded me of this game, as I recall that the stack most always toppled to the ground. Google introduced Google Reader, gradually built up its popularity, and then pulled the rug out with little warning, causing its customers to stumble. As one Google customer put it: "Google spends millions of wasted dollars on pet projects, then kills one of their best products on a whim." Google's most recent spring cleaning brings the total number of services it has discontinued to 70 in just a year-and-a-half. That's right-a whopping 70 services that have been shut down in just 18 months. Among the services Google will discontinue with little warning is Google Cloud Connect, introduced with a lot of fanfare just two years ago. Cloud Connect is a plug-in that enables Google users to share and edit Microsoft Word, PowerPoint and Excel files. To continue collaborating with Microsoft Office, Google users have just four weeks to uninstall Cloud Connect and install Google Drive. Companies that can't get to it by April 30 will be out of luck, leaving them without a way to collaborate on Office documents used by millions of employees, partners, and customers. But of all the services Google is discontinuing this time, the one that's drawing the biggest backlash is Google Reader, a service used by hundreds of thousands of users to keep track of their favorite websites and blogs via RSS feeds. The news of Google Reader's shut down drew outrage from users, who put together a petition demanding that Google reinstate the service. "Our confidence in Google's other products - Gmail, YouTube, and yes, even Plus - req
Wesley Shu

RSS - Wikipedia, the free encyclopedia - 0 views

  • the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user. >
Liliane

全球華文行銷知識庫 | www.cyberone.com.tw -《天下領先觀點》- 比「暢銷」更大的商機─企業一定要知道的「長尾經濟學」 - 0 views

  • 比「暢銷」更大的商機─企業一定要知道的「長尾經濟學」
  • 原來,所謂的「暢銷」,在市場的統計圖表上,其實只佔前面的一部份,後面還有一條長長的尾巴,加總起來往往超越暢銷前十名。以線上音樂網站Rhapsody為例,從下載量超過十八萬次的暢銷曲,到下載不到十次的冷門歌之間,總共有八十萬首歌;這條「尾巴」有多長,由此可見。
  • 網路揭開長尾市場的封印「長尾市場」的理論在去年出現之後,即引起廣泛矚目;今年七月,安德森出版新書《長尾市場》(The Long Tail:Why the future of business is selling less of more),將這個理論做更完整的論述,並告訴企業,如何掌握這塊規模大到難以想像的新商機。事實上,「長尾市場」一直存在,只是從來沒人發現它有多大。
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  • 由於通路有限,實體店面的空間就只有那麼大,只能陳列當下最多顧客要的商品。因此,除了暢銷品,其他產品都只能下架,隨著時間流逝而淹沒。事實上,那些下架的東西依然有人要,只是沒有機會被發現它們的銷售潛能。網際網路的出現,揭開了「長尾市場」長久以來的封印。網路商店沒有陳設空間受限的問題,它可以跟實體商店一樣販賣最新、最暢銷的商品,也可以陳列排行榜前十名之外的所謂「冷門」產品
  • N個小眾大於第一名
  • 長尾市場採取不同的觀點:「N個小眾加起來,往往比No.1還要大」。
  • 網路大幅降低「顧客發現想買的東西」與「廠商上架與物流」的成本
  • 拜網際網路之賜,廠商可不受賣場空間限制,把所有商品的目錄擺到網站上,透過文字敘述、精美圖片、影音介紹,讓顧客清楚了解商品,線上下單、處理訂貨流程,物流成本也大幅降低。消費者只要上網,成千上萬的網路商城可盡情瀏覽,不必受限於實體商店有限的陳列空間;看中喜歡的東西,滑鼠一點就下單,幾天後就送貨到府、或到巷口的便利商店取貨即可。「長尾理論」為現代零售業帶來新的啟示:「小眾商品」不再是「沒人要」,而是另一個「大暢銷」的根源。亞馬遜網站是運用長尾理論的成功案例。Google與eBay也都提供消費者更多的滿足,讓他們發現許多自己想要、但實體商店卻不提供的東西。
  • 「實體市場以外的新市場,比你想像的還要更大,而且還在成長茁壯中。」安德森在書中寫道。長尾市場,其實來自一個事實:我們都生活在「長尾世界」(Long Tail World)。
  • 尊重差異化,讓每個顧客都能買到想要的東西,而不是只照顧「比較多」的一群人的需求,將是企業可積極開拓的龐大商機。
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