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Kara Tomlin

Inside the Brand of Justin Bieber: An Interview with Manager Scooter Braun - Dan Schawb... - 0 views

blogs.forbes.com/...iew-with-manager-scooter-braun

talent hard work inspiration role model

shared by Kara Tomlin on 23 Feb 11 - No Cached
  • Justin is truly talented. He is that special superstar that you see once in a lifetime. He plays four instruments, self-taught. He showed that in is YouTube channel. He had an incredible tone in his voice. He was captivating and I think that the marketing was right.
  • people didn’t want to sign him because he didn’t have a Disney or Nickelodeon show, and because no one had ever broken in through YouTube. Justin Timberlake had the biggest YouTube star in the world, Esmee Denters, and it hadn’t worked yet.
  • There was no validly and no proven track record. The only ways minors have broken over the past years was through having their own Disney or Nickelodeon show and every label told me that unless I had a TV show attached to one of those networks, they were not interested whatsoever.
  • ...9 more annotations...
  • There’s a sense of discovery and a sense of ownership. The kids found him.
  • They found him by us simply letting him introduce himself over the internet, like any other teenager would. They built his brand through word-of-mouth.
  • here’s this kid, who comes from a background with a teenage mother. Justin and her struggled their entire lifetime, then he put videos on YouTube, and now he’s living this dream. It gave the kids hope, something to believe in
  • Justin serves as a good role model when all their seeing on TV is spoiled kids on The Hills, where the message in almost every program on television is glamour, glitz, money, and entitlement.
  • What we introduced was a new philosophy showing that if the number one retailer in music is iTunes, then why shouldn’t the number one marketing avenue be the internet?
  • We left them tell us what they wanted at time and constantly kept surprising them, and we kept our word, and that’s the most important thing. As Justin has become bigger and bigger, we haven’t left them behind.
  • The only other secret is that he has something special that cannot be taught. That’s the real superstar stuff. And you see it, not only with him generating traffic, but you can see it when he takes the stage and I’m nervous that he can’t sing because he’s tired. When he broke his leg
  • e went out there with a broken foot and a cast and performed an entire show at Manchester Stadium and then over the next three weeks did 14 radio shows with a broken foot.
  • He has become a worldwide phenomenon. You look at so many other acts and they become big domestically and it takes them 2-3 years to start breaking into other markets around the world.
Kara Tomlin

Justin Bieber: Never Say Never - Movie Review | The Reel Critic.com - 0 views

thereelcritic.com/...r-never-say-never-movie-review

work ethic talent

shared by Kara Tomlin on 23 Feb 11 - No Cached
  • this film showcases that Bieber has the talent to back up what he’s selling. I was truly impressed at his humble beginnings and to see that natural talent explode into a musical enigma. I truly believe that Justin Bieber if he continues to have the right people around him, helping him make smart business and musical choices and he continues to love what he does, he will be along the ranks of the great artists that endure generations.
  • I understand the appeal for the Biebs as he’s a good kid. He’s clean cut, talented and shows that if you work hard, love what you do and are determined to reach your goal, anything is possible. For someone so young, he is showing he’s a good role model for young kids to emulate and look up to.
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