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Reading Is Fundamental, Inc. prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States. RIF's highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year. All RIF programs combine three essential elements to foster children's literacy: reading motivation, family and community involvement, and the excitement of choosing free books to keep.

"Website of short movies (generally 30 to 45 seconds) designed to increase student motivation to READ! "

"Book Adventure is a FREE reading motivation program for children in grades K-8. Children create their own book lists from over 7,000 recommended titles, take multiple choice quizzes on the books they've read, and earn points and prizes for their literary successes. "

SecretBuilders is a virtual world for children 5 to 14 years old powered by a web 2.0 community of children, parents, educators, writers, artists and game developers. On SecretBuilders, children will explore virtual lands, undertake quests, play games, maintain a home, nurture a pet, and interact with their friends. Three features which form the backdrop for SecretBuilders distinguish it from other online worlds: * Children learn through immersing themselves in the stories, themes, and concepts from the best in literature, arts and humanities. They will interact with famous historical and fictional figures and be introduced to content and characters from world civilization and the great thoughts and ideas of human creativity. * Children will create this site, not just consume it. They are directly involved in creating this world with their ideas, critiques and contributions on virtually every aspect of the site and many of their ideas will be implemented! * Children publish their works - writings, art, videos - making SecretBuilders their own personal store of creativity. They can invite friends and family to view their works, and comment upon them. Seeing their works published and enjoyed by others instills tremendous for self-confidence as well as motivation to do more.