Music Production@fullsail.edu

The program director is responsible for selecting the format, shows, and schedule for a radio station. This person also has final approval over the station’s music playlist. He or she hires disc jockeys and supervises the on-air talent. The station’s listening area demographics and ratings drive the program director’s decisions on format, the ultimate goal being to find the most profitable and popular formula that attracts a high volume of listeners, thereby driving up advertising revenue. Higher-rated programs command higher ad rates.

tation engineer, or radio promotions manager can lead to a program director gig. Those who attain the position will typically seek to move up into larger markets and more prestigious stations.  

the promotion associate is to secure radio airplay for new singles and to get the artist’s latest music video on MTV and VH1. Service to Internet radio, satellite radio, new-music blogs, and other new formats may fall to the promotion department or to a dedicated new media department. Promotion staffers may specialize by genre (pop, hip-hop, rock & roll) and typically are assigned to cover a particular region.

viral video Viral Videos are online videos which gain mass popularity through Internet Sharing, such as entertainment websites, e-mail messages or suggesting a friend watch it. Heavy.com and Youtube.com are two well-known examples of media sharing websites which contain viral videos. "I posted this vid of me and my friends lighting off fireworks in our pants and its all over the web man"! his video has become a 'viral video' by Sam Kn. August 29, 2006

1) In database management systems, a complete set of information. Records are composed of fields, each of which contains one item of information. A set of records constitutes a file. For example, a personnel file might contain records that have three fields: a name field, an address field, and a phone number field. In relational database management systems, records are called tuples. (2) Some programming languages allow you to define a special data structure called a record. Generally, a record is a combination of other data objects. For example, a record might contain three integers, a floating-point number, and a character string.

as a monitor engineer or front of house engineer. Mixing on the fly for a live band is excellent practice that hones your ear, as well as your technical skills, at the console.

studio setup worker, assistant recording engineer, or assistant mix engineer.

A rack jobber orders inventory from a distributor and then negotiates space to display and sell the merchandise in third-party retail outlets.

. Deals may include leasing space for a price paid to the store owner and/or paying the owner a percentage of the sales. Because there is limited space to display and stock merchandise, this person carefully selects albums or games to purchase and resell based on popularity and the client demographics of the areas he or she services. In other words, you won’t see a rack jobber pushing country records in a Hot Topic or BioShock at a truck stop. This person also assumes all of the risk of the venture by agreeing to take back any items that are not purchased.