Most will question whether high-end speakers are needed at festivals. Surely an electronic music tent only requires dance fans to get lost in the beat, rather than question the quality of the sound. Nevertheless, like many of the technological advancements made in cinema and studio visual and sound quality, Bowers & Wilkins' Sound System is an encounter you notice when returning to the standard set-up elsewhere. Sound is important, and with festival ticket prices getting marked up year after year, it's only natural that we should start to expect an increased quality in experience."I think the sound was so perfect that I can see people really enjoying it no matter what," Primavera curator DJ Fra said of the Sound System, after performing his first set on the PA system. "Usually that tent can be a dangerous place at the festival because it's the perfect place to end an evening after lots of drinks. But I think you can really enjoy the sound, so it's another approach to experience dance music."