Traditional movements focus on challenging and changing institutions. The goals of these movements are thus extrinsic to the movements themselves: they are achieved as a result of movement activity. Swarms can (and usually do) set extrinsic goals. Their primary goal, however, is to sustain the critical mass that holds the network together. As a result, movement activity is focused more on the intrinsic goal of empowering the swarm than any extrinsic goal the movement might hope to achieve. This can make swarms look unfocused from an external point of view. But within the movement, conditions tend to be highly conducive for participation. Swarm movements are intrinsically empowering and thus intrinsically rewarding for participants. Ultimately, participants do not need to look beyond the act of participation for a reason to join the swarm. Swarming is its own reward; the payoff is the empowerment that comes from swarming.