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Chunking describes how human memory utilization works. It is important to remember this concept as we look at doing several tasks "simultaneously." We are in fact switching between them rather than doing them at the same time.

Multitasking was once heralded as a fantastic way to maximize one’s time and get more done in a day. Then people started realizing that when they had a phone in their ear and were making calculations at the same time, their speed and accuracy (not to mention sanity) suffered. Rather than multitasking, try a new strategy known as “chunking.”

Don't waste so much of your time trying to multi-task. Instead, make yourself more efficient and more productive by chunking. Set aside chunks of time for specific tasks Reduce the time spent in start-up moments Don't allow interruptions Increase the number and size of chunks during your day and week Recognize that there will still be interruptions no matter how well you chunk.

The big finding of a 2005 survey of Americans ages 8 to 18 by the Kaiser Family Foundation, co-authored by Roberts, is not that kids were spending a larger chunk of time using electronic media--that was holding steady at 6.5 hours a day (could it possibly get any bigger?)--but that they were packing more media exposure into that time: 8.5 hours' worth, thanks to "media multitasking"--listening to iTunes, watching a DVD and IMing friends all at the same time. Increasingly, the media-hungry members of Generation M, as Kaiser dubbed them, don't just sit down to watch a TV show with their friends or family. From a quarter to a third of them, according to the survey, say they simultaneously absorb some other medium "most of the time" while watching TV, listening to music, using the computer or even while reading.