Lego Drinks the Web 2.0 Kool-Aid - Mindstorms Becomes "Flickr for Robotics" - 0 views
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While it’s obvious that companies should source talent from outside their own walls, most are too conceited to bother - how could their customers know more about their product than they do?
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What will happen when the revolution in media production - in the form of blogs, citizen journalism sites like OhMyNews, peer-produced knowledge factories like Wikipedia and collaborative news filters like Digg - makes its way into product design?
