The most common way is to identify the location using coordinates such as latitude and longitude or by the use of a street address when available. Absolute eventlocation frankfurt can also be the name of the city or region or postal code a point is located in although this is less precise than using coordinates or an address. Location is an important concern because it can influence who attends your event (attendees and speakers). If your venue is in an undesirable location or too far from transport systems (like airports), you'll limit the number of people who show up.
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