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April 2014 Blog post by Swati Sarupria, MSLOC Alumna on Sandy Schwan's Evolving Strategies blog. "Values are enduring patterns of belief that we, as individuals, consider to be fundamentally important in our personal lives. They consciously or unconsciously guide our thoughts and actions. The alignment of values also forms the basis on which a group of people might flock together - like runners running for a common cause, or activists rallying against an unfavorable policy. Values influence who we get close to and forge stronger friendships with. In some ways, values help define our individuality. However, are values really only relevant to our personal lives? How many of us pay attention to values in the context of our jobs and organizations?"