How to Write Killer Copy for Your Website - 0 views
www.weebly.com/...e-killer-copy-for-your-website
writing language copywriting writing style language learning
shared by izz aty on 29 May 15
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Here are some ways to write effective copy without pulling out your hair in the process.
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Set a Goal
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Every action or click is a sales pitch to move to the next element
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the end result is the same — to “sell" the user on a specific action. Frame every sentence in a way that leads users to this goal.
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Use Clear, Concise Language
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Every word on your website should have a purpose.
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Use simple words, sentence structures and clear language
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Edit, Edit, Edit!
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Create a Voice
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Establish a connection with your copy's tone and voice
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The voice should match your brand image and remain consistent across channels
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make a list of 10 words that describe your brand or blog, use those words to frame how you speak to users and use those words and synonyms in your copy
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Remember, you are speaking to and creating a connection with users; personal pronouns are good option.
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Avoid phrases that contain jargon or industry-specific terms unless they are necessary
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Every word needs to be read and reread until it makes perfect sense
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Replace boring words with those that incite action
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Remember the basics of sentence structure -- include a subject and action. Hire an editor to help clean up your copy
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Paint a Picture
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The language on your website should pair with the visuals for a complete package. Simple descriptors can help show users what you are trying to say quickly.
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Keep it Simple
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Avoid things that are strange or overly complicated in introductory copy
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Simple language is not only easy to understand, but it is also respectful of the user's time
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Write Actively
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Think of every sentence as it is actually happening — a subject performs an action (active voice).
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Use strong active phrases and verbs and write in the active voice
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There's a fun little trick to help you identify active versus passive voice: If you can add “by zombies" after the verb, and the sentence makes sense, you are writing in the passive voice and should restructure