Color and shape of pills affects how patients feel about their medication -- ScienceDaily - 0 views
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ccording to recent research the color, shape, taste and even name of a tablet or pill can have an effect on how patients feel about their medication.
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Choose an appropriate combination and the placebo effect gives the pill a boost, improves outcomes and might even reduce side effects.
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Strangely, they found that 14 percent of people think of pink tablets as tasting sweeter than red tablets whereas a yellow tablet is perceived as salty irrespective of its actual ingredients. 11% thought of white or blue tablets as tasting bitter and 10% said orange-colored tablets were sour.
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"Patients undergo a sensory experience every time they self-administer a drug, whether it's swallowing a tablet or capsule, chewing a tablet, swallowing a liquid, or applying a cream or ointment," the team says.
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"The ritual involving perceptions can powerfully affect a patient's view of treatment effectiveness." The researchers suggest that it might be possible to ensure that all the sensory elements of given
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They point out, however, that surprisingly little attention has been paid to this aspect of pharmaceutical formulation.