Contents contributed and discussions participated by John Rich
Magna: Programmatic Now Nearly Half Of All Media Buys, RTB Will Dominate The Mix 09/29/... - 0 views
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"Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "
Coca-Cola is adding Wi-Fi to its vending machines | Digital Trends - 1 views
DHL to Begin Deliveries by Drone in Germany - NYTimes.com - 0 views
Apple Says Bending of New IPhones Is 'Extremely Rare' - Bloomberg - 0 views
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Not sure if this fits in a "trend" but it's interesting that when communications are essentially instantaneous a company can lose 23 billion in value in 8 hours. 16 hours later it's clear that the bendgate horror was a bit overblown, Apple release an update to the flawed update and the stock recovers about 16 billion of the 23.
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