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Mma video benchmarking-study-1-finals - 0 views

www.slideshare.net/...video-benchmarkingstudy1finals video mma mobile
shared by scottsooner on 29 Apr 14 - No Cached
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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marke... - 0 views

www.mmaglobal.com/...r-mobile-video-benchmark-study video mma mobile mobile marketing
shared by scottsooner on 29 Apr 14 - No Cached
  • the study revealed very high completion rates (90+%) for mobile video
  • five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day.
  • three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads.
  • ...1 more annotation...
  • evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.
  • scottsooner on 29 Apr 14
     
    This goes in hand with the Slide Share I have shared.
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