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Mma video benchmarking-study-1-finals
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www.slideshare.net/...video-benchmarkingstudy1finals
video
mma
mobile
shared by
scottsooner
on 29 Apr 14
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scottsooner
on 29 Apr 14
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http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals
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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marke...
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www.mmaglobal.com/...r-mobile-video-benchmark-study
video
mma
mobile
mobile marketing
shared by
scottsooner
on 29 Apr 14
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the study revealed very high completion rates (90+%) for mobile video
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five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day.
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three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads.
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...1 more annotation...
evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.
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scottsooner
on 29 Apr 14
This goes in hand with the Slide Share I have shared.
This goes in hand with the Slide Share I have shared.
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MMA Study Finds That 75% Of Mobile Video Ads Happen In-App | Adweek
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www.adweek.com/...le-video-ads-happen-app-157217
video ads
video
ads
mobile
mma
apps
shared by
jrryhdsn
on 30 Apr 14
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