[article] How to Develop and Evaluate an eTourism MOOC : An Experience in Progress - 0 views
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Elsa Chusseau on 24 Jan 16Jingjing Lin, Nadzeya Kalbaska, and Lorenzo Cantoni The Faculty of Communication Sciences Universita' della Svizzera italiana (USI) Lugano, Switzerland Massive Open Online Courses (MOOCs) have gained much attention these years and continued to be developed and delivered, as well as to be studied. After a careful investigation about available MOOCs in the area of Tourism a nd Hospitality, an offer gap has been identified when it comes to presenting the applications of Information and Communication Technologies (ICTs) into the tourism and hospitality domain - eTourism. The ongoing journey that has departed from such gap ident ification, has brought to the development of a MOOC entitled "eTourism: Communication Perspectives" , which is briefly presented and described moving from the very drivers to initiate it up to its full development process. The paper outlines also how the delivery has been designed, and discusses in a quite detailed way on the evaluation to be undertaken, so to define relevant and measurable key performance indicator