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A blog is the most important thing that you can create for yourself and for your company.  It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field.  Blogging is free, it's easy, and it doesn't take much time.  

My favorite letter Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?"; Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, Participate, and Progress.

Social Media Schools - SocialMediaSchools.com is a website that documents and assists with the integration of Internet and social media technologies into the public and private school systems.