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Originally shared by Beth @ July 12, 2011

UX researchers are exposed to a broad cross-section of people and personalities, especially when it comes to conducting user tests. Frequently, the people we encounter are willing, helpful participants to the research process - but what happens when respondents aren't so willing or helpful? Originally shared by Beth @ July 12, 2011

In part one of this series, we examined some of the more problematic personality traits user researchers are likely to encounter in their work. Now that we've seen how individual personalities can put a damper on your day; let's explore some ways to overcome the problems inherent to each. Originally shared by Beth @ July 12, 2011

Originally posted by Beth @ July 12, 2011

What is the most important element of your checkout sign in page? As I've blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site they shopped on that didn't have a guest checkout option.

Continuing in our series on mobile design strategy, today's post focuses on mobile product pages, including product information, calls to action, navigation and merchandising. Throughout this series, we approach design considering the conversion goal(s) for the page type with the understanding that the conversion goal for most pages is a click through to the next step in the buying process, not a completed sale.

Continuing our series on mobile web design for ecommerce, today's installment focuses on the first step of the conversion funnel - the cart summary page. The key metrics for the cart summary page are bounce rate (aim to reduce cart abandonment), clicks on the checkout button and successful clicks back to the home, category or product page to continue shopping.

Part 2 of 7 articles on Essentials for Customer Centric Business

Part 1 of 7 articles on Essentials for a Customer Centric Business

We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do

Can't get down to South Bay - no fear! Here's a list of all past meeting podcasts.