Taking a step back, you will likely ask, "How can this be true?"
The answer involves yet another "law" -- actually, a paradox observed in the late 1800s -- "Jevons paradox," which states:Technological progress that increases the efficiency with which a resource is used tends to increase (rather than decrease) the rate of consumption of that resource.
William Stanley Jevons developed this hypothesis in 1865, based on his observations of coal consumption vis-à-vis the technology advances designed to improve the efficiency of coal usage. It was his argument that these improvements alone could not be relied on to reduce consumption; rather, they would lead to increased consumption -- and he was right. Today we talk about elastic computing; in 1865 Jevons focused on "elastic coal" – well, at least the demand was elastic.