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Scholr.ly looks like a very interesting tool. They describe it as "Making Academic Search Social". Here is a description of the search engine: "Undergraduate physicists and comparative literature postdocs have very different search needs. We're building an academic search engine that takes these individual differences into account. The more we know about what you do, the better we can tailor our results to fit your needs. Sometimes, though, it's good to look at a problem from another perspective. Maybe you're doing research in an area you aren't familiar with and want an insider's view. Maybe you're doing interdisciplinary work, or want to better understand your colleague's work. To address these cases, Scholr.ly offers you the opportunity to search as another author- literally. You can search as your professor, a famous linguist, or the highly cited scholar in the department next door- and get the same results they would." It's a very interesting idea...