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More than half the faculty, postdocs, and other research and academic staff told us that they use library databases to search for e-journal articles, and almost the same number of faculty told us that they use Vera, the library’s gateway to electronic subscriptions.

Why would experienced researchers like faculty include Vera in their searching repertoire? Library databases—all of which can be accessed through Vera—generally offer information that is more consistently relevant and reliable (and may also be peer-reviewed). Google is quite fast with a single search box, is well embedded in many browsers, and can do a general search across all disciplines at the same time. Often, however, the information found in library databases is not, or cannot be, indexed in Google. Library databases on a subject are likely more in-depth, although they may not be quite as fast to search, and a single database generally does not cover all academic disciplines.

I have proposed that the university library could function as a re-invented university press. However, this guide is intended, over the course of as many parts as I need to be able to write this in manageable chunks, to signpost a third way. This guide is for academics who want to establish their own journals that are:Peer reviewed, in a traditional pre-review modelOpen Access and free in monetary terms for authors and readersPreserved, safe and archived in the event of catastrophe or foldReputable: run by consensus of leaders in a field

The board is absolutely crucial. Academic journals work on a system of academic capital; you need respected individuals who are willing to sit on your board, even if they are only lending their name and you end up doing most of the legwork. It should only be a matter of time before academics realise that journal brand isn’t (or shouldn’t be) affiliated to publishers, but rather to the academics who choose to endow a journal with their support.

When the first articles start flooding in, you’ll need all the help you can get. These have to be people you can trust to understand the challenges you’re facing. They need to set the bar high for the first issue while also appreciating the difficulties of attracting the big names to start-up journals. Contact people early so that you’re ready to go.

“People don’t buy what we sell, they buy why we sell it”.