Share using AddThis.
Where ever you promote your app online, increase your traffic and page rank using an AddThis button. It’s easy to install on your blog or website pages and it makes it easy for your visitors to share your content with their friends and colleagues who use Facebook, MySpace, Digg, Delicious, LinkedIn, TypePad, Blogger, WordPress, etc.
Select targeted advertising outlets.
Choose your advertising targets wisely. As yourself these questions: Who are my best customers? What are their demographic and lifestyle characteristics? Where do they gather? How do they consume media? What do they read, listen to and watch? Should my advertising be placed where captive mobile audiences can be found (train stations, bus stops, airports, amusement parks, checkout lanes, hotels, college campuses, cafes, within other apps, on podcasts, etc.)? And, what analytical tools will measure the success of each? View MacWorld’s iPhone App Marketing Program slideshow as an example of paid sponsorship and advertising. Some of the app review websites listed in #2 above offer advertising on their sites. Your online ads can link directly to your app within the app store. Wizzard Media provides access to sponsorship/advertising opportunities within audio/video podcast content categories relevant to your target audience. Think differently: Large ad display stickers are gracing the ceilings on commuter CTA trains in Chicago and oversized floor stickers are becoming commonplace at trade shows and retail establishments. Larger budgets can consider outdoor options that include wallscapes, train/bus wraps, transit stations, etc. Titan Worldwide offers outdoor advertising in many of the world’s top markets.
Promote mobile app within current customer touch points.
Promote your new app on your store receipts, packaging, shipping flyer insertions, apparel tags, shopping bags, invoices, monthly statements, envelopes, packing slips, POP displays,posters, restaurant menus & place mats, shipping containers and custom imprinted packing tape. Create attention-getting stickers for use on each, where appropriate.
Q&A participation.
Participate in targeted app topic-specific Q&A discussions at Yahoo Answers, LinkedIn Answers and WikiAnswers and provide links to learn more about you and your app. Become a trusted participant by providing answers to others.
Email marketing.
Send out a highly targeted email campaign to prospects. You’ll want your campaign to be CAN-SPAM compliant to avoid fines and/or criminal penalties. B2B and B2C email lists are available from infoUSA.com. Filter from 2 million business email contacts by industry, SIC, size, job titles, spending, credit rating, location and more. Filter from 15 million consumer email contacts by geography, age, home value, wealth indicators, hobbies & interests, ethnicity, religion, household occupant info and more. Many publications have databases of subscriber email addresses and will send email campaigns on your behalf. They, too, allow filtered targeting of their email lists. Choose publications whose audience matches your targeted customers. A warning about buying or renting email lists, follow the rules and stay current on new developments. Email marketing platforms such as the popular Constant Contact have a no tolerance spam policy which you can read here.
