Group items matching

in title, tags, annotations or url

Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.

Perx, a smartphone app from Singapore-based Maiplay Pte. that’s designed to replace all the cards in a consumer’s wallet with a single, easy way to get loyalty rewards.

they scan the QR code provided by the merchant when they check out. That, in turn, serves just like a stamp on an old paper card and counts towards the shopper’s next reward; Perx notifies the consumer instantly when they’ve reached that milestone. Meanwhile, users can also “spin the wheel” for a chance to win instant prizes.

URLs are out, and QR codes are in. With technology advancing daily, people want things instantly and effortlessly. QR codes do exactly that.

An article in USA Today laid out the process in three short steps. First, download a free QR code reader application to a smartphone. Many Android, Nokia and Blackberry phones come with QR code readers pre-installed.

"A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.

She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.

87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps.

This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers.

There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.

Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop

Eighty percent of web-enabled mobile device owners say they multitask while watching television, relying on smartphones and tablets to communicate with friends and family, look up content related to the program they're watching or access information totally unrelated to the broadcast at hand.

Ninety-four percent of multitaskers engage in some kind of mobile communication,

ext leads all channels, followed in descending order by talking, email, social networking and IM

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.

Some 5 percent of Americans — and 15 percent of smartphone owners — have scanned such a code in the last three months, according to new figures due to be released on Monday by Forrester. A year ago, only 1 percent of Americans had been willing or able to do so.

codes provide an efficient and cheap means to link the online and offline worlds.

Digimarc, are pushing methods for embedding the codes into the page so that they don’t disturb the visual layout. The challenge, though, is that it is harder for readers to know that there is more content available.

• USPS – the Postal Service is now running its second campaign that uses a QR code. In this case, it is offering discounts of 2 percent to companies choosing to use their mailers with the barcodes printed on them. This benefits both the companies and shows that there is still a place for snail mail in this increasingly digital and mobile world.

• Coca-Cola – the soft drink giant placed a QR code on its containers throughout the 2012 Europe Cup soccer tournament, giving scanners exclusive videos from the tournament, as well as an easy way to obtain the free SmileWorld social app.

• Proctor & Gamble – PGMobile shopping trucks were launched last month by the beauty and home products corporation, distributing free samples as they patrolled New York City. Both the samples and the truck were emblazoned with quick response codes that could be scanned by smartphone users.

The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.

During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.

mobile web traffic has risen as much as 35% since July 2011.

 mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.

PCs still holding on to 89.45% of all traffic

“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”

In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.

For mobile, 2012 is the year of measurability.

What is mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.