The company will instead focus on HTML5 development, which enables web browsers including those on mobile phones to perform essentially the same task as flash but without relying Adobe's proprietary technologies.

"A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.

She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.

There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.

Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop

Eighty percent of web-enabled mobile device owners say they multitask while watching television, relying on smartphones and tablets to communicate with friends and family, look up content related to the program they're watching or access information totally unrelated to the broadcast at hand.

Ninety-four percent of multitaskers engage in some kind of mobile communication,

ext leads all channels, followed in descending order by talking, email, social networking and IM

, tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.

tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.

despite the rapid increase in smartphone usage, only around 25 percent of companies have bothered to create a mobile smartphone version of their sites and only 13 percent have created sites specifically for tablets.

Currently, over 90 percent of people in the U.S. have mobile phones and estimates of smartphone users generally run between 70 and 80 million people in the U.S. It's even more important if you're trying to reach those oh-so-valuable 18 to 34 year olds: 42 percent of smartphone owners fit this age bracket. Looking at it another way, fully 62 percent of mobile users aged 25 to 34 own a smartphone. And, as I reported in my last column, 40 percent of smartphone and tablet users break them out when they're watching TV.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.

62 percent of US mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent of all US mobile phone users, according to the latest mobile report from Nielsen.

Older folks rank low on smartphone adoption, but Nielsen points out that those between 55 and 64 are the second-fastest growing group, jumping 5 percentage points this quarter to reach 30 percent.

Mistake 1: Not Testing the Code

Mistake 2: Getting Too Fancy With Text

Mistake 3: Serving up Non-Mobile Pages

URLs are out, and QR codes are in. With technology advancing daily, people want things instantly and effortlessly. QR codes do exactly that.

An article in USA Today laid out the process in three short steps. First, download a free QR code reader application to a smartphone. Many Android, Nokia and Blackberry phones come with QR code readers pre-installed.

Apple held 61.64% of the mobile/tablet OS market in October, according to Net Applications, up from 54.65% in the prior month, and a hike of more than 12 percentage points from December 2010. Android, in contrast, accounted for 18.9% of the market in October, up from 16.3% in September, an increase of just over 7 percentage points from December.

QR code gift tags (image below) called Santa Tags by J. C. Penney will be available free from customer service at any of their 1,100 stores this holiday season. The QR code gift tags allow gift givers to scan a QR code, record a personal voice message and affix the tag to their gift. When their gift recipient scans the QR code on the gift they can hear the personal voice message from the gift give

“We exceeded expectations with over 190,000 downloads within the first six seeks, a 6% response to ‘Donate $10 Now’ and a 3.9% response to volunteer submissions,” said Bernica Kalan, Marketing Director at GetJar, who helped to implement to QR code campaign.

Some nonprofits are using QR codes in newsletter and other publications  Readers who scan the QR code are taken to a webpage where they can sign up for e-Newsletters or online magazines.

QR codes on the labels of shipped products or invoices can help generate repeat orders and facilitate online payments.

QR codes on postcards can direct potential buyers instantly to an online catalog, optimized for mobile device viewing, to review available products and services.

If your product or service requires a demonstration, a QR code can direct your prospects to an online video.

Newly released figures from Scanbuy show that during a six-week period this summer consumers who bought a large drink or meal at Taco Bell scanned a two-dimensional bar code on the items 427,994 times, making the Taco Bell/MTV promotion the biggest single campaign this year for Scanbuy Inc.

Check your web analytics and you’ll likely find between 5% and 20% of your traffic is from mobile users.

In this article we’ll cover at a high level 3 critical use cases essential for every marketer to understand: Mobile email Mobile search Mobile social media

Did you know that the U.S. now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless customer connections in the U.S. The nation’s population is estimated by the U.S. Census Bureau to be roughly 312 million. This means that today there are now more active broadband tablets, cell phones, and mobile devices than people in this country.

If you represent a big brand or even a medium size business, you should take this as a strong signal that if you don’t have a mobile strategy now is the time to figure one out. Right now, you are potentially missing out on a consumer base that is accessing the mobile Web in masses and is growing rapidly.

Google Android: 38.1% Apple: 26.6% RIM: 24.7% Microsoft: 5.8% Symbian: 2.1%