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Michael Comins

Marketing - Get Mobile or Die Stuck: How to Evolve in Revolutionary Times | Business 2 ... - 0 views

www.business2community.com/...in-revolutionary-times-0160588

mobile web mobile marketing revolutionary times

shared by Michael Comins on 19 Apr 12 - No Cached
  • there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.
  • by the end of 2010 there will be an estimated 5.3 billion mobile cellular subscriptions worldwide.
  • Cellular coverage is reaching about 90% of the world population and 80% of the population living in rural areas.
  • ...1 more annotation...
  • SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes.  Moreover, no other media has that rate of response.  The average SMS response rate typically ranges between 15% to 30%, compared to 5% for email and 2.6% for direct mail.  Response rates are even higher when the text messages are geo-referenced.
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