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The majority of these people scanned a code to receive some kind of discount on a product or service. The study found that 18% of consumers scanned codes to purchase products

Those that did not scan a QR code noted that they were unaware of what the codes were or how to use them.

With many consumers still unfamiliar with the codes, marketing campaigns using them may not be as successful as they could be. Companies interested in using the codes for their campaigns may need to take steps to ensure that consumers know how to scan the codes.

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.

The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.

Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.

URLs are out, and QR codes are in. With technology advancing daily, people want things instantly and effortlessly. QR codes do exactly that.

An article in USA Today laid out the process in three short steps. First, download a free QR code reader application to a smartphone. Many Android, Nokia and Blackberry phones come with QR code readers pre-installed.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.

According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.

Consumers are more willing to interact with branded pages.

Interactions with branded pages will be a key metric to watch in 2011.

Less than two-thirds of black and Hispanic respondents reported living in a household with computer and/or Internet access, compared with more than three-quarters of other ethnic groups, and about 86 percent of Asian Americans.

Holders of bachelor's degrees or higher were found to be more than twice as likely to live in households with a computer and/or Internet access as were people who had not completed high school.

Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.

The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.

Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.

the QR codes that perform far better are the ones that offer consumers a benefit for scanning.  This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.

53 percent of Americans haven’t ever used a QR code.

47 percent of people using QR codes, however, is still a significant amount.

71 percent of respondents said that QR codes are “pointless.” 68 percent of this particular demographic said that they’d rather just type in a company’s web address

In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.

Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,

Mobile Fast Facts How Well Do You Know the US Mobile Smartphone User? 39% use the Internet on their smartphones while going to the bathroom 70% have used their smartphones while shopping in-store 88% of people looking for local information have taken action within a day 82% of smartphone users notice mobile ads