Preparing for a mobile-first world - Tech News and Analysis - 0 views
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1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.
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Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.
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Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
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To stay ahead of these challenges, Forrester recommends that companies install a chief mobility officer (CMOO) to help corral, plan and manage all the different mobile apps and initiatives undertaken by a business.
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The CMOO should create a mobile design guide that lays out the goals and practices for a company, focusing on mobile-first design, user experience and rapid, agile development processes. The CMOO will also have to oversee the company’s mobile architecture, looking at which technologies to leverage, how to lead the shift to cloud solutions and manage mobile partners and channels.