“QR codes are perfect at bridging the offline with online,” Hodges said at a free seminar for small-business owners on Wednesday. “These are a mystery to some and old hat to others, but it’s basically a bar code to the Internet.”
Libby Schrum, who is the owner of a start-up furniture-making company in Camden said QR codes will be especially helpful to her because she has no storefront and relies on Web traffic to her site for sales.
even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
62 percent of US mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent of all US mobile phone users, according to the latest mobile report from Nielsen.
Older folks rank low on smartphone adoption, but Nielsen points out that those between 55 and 64 are the second-fastest growing group, jumping 5 percentage points this quarter to reach 30 percent.
“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music.
3) Mobile searches have quadrupled in the last year, fo
The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.