According to the report, mobile search is gaining momentum amongst consumers. As smart phones and other mobile devices become more widely used, consumers are beginning to use their mobile tools to conduct searchers on the Internet.
mobile web traffic has risen as much as 35% since July 2011.
mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
PCs still holding on to 89.45% of all traffic
“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
Mobile Fast Facts
How Well Do You Know the US Mobile Smartphone User?
39% use the Internet on their smartphones while going to the bathroom
70% have used their smartphones while shopping in-store
88% of people looking for local information have taken action within a day
82% of smartphone users notice mobile ads