How to Clean Up Your Cleanup When Dealing with Social Media | Social Media Today - 0 views
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shared by Michael Comins on 13 Apr 12
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Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.
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Consider some of the ways that a social media crisis plan could go wrong: Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.
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Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.
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Step #3: Go out and solve both crises simultaneously. Put more emphasis on the initial problem than the one that you directly created.