42% of US mobile users have clicked an ad on the mobile web | Econsultancy - 0 views
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It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%.
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The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.
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88% of consumers who shop using mobile apps on Android tablets report the highest levels of satisfaction compared to 71% of iPad users. Similarly satisfaction among Android smartphone users is 69% versus 66% on iPhone
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