How Important is Your Facebook Brand Page to Your Social Media Strategy? - The eMarkete... - 0 views
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According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.
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Consumers are more willing to interact with branded pages.
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Interactions with branded pages will be a key metric to watch in 2011.
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