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Michael Comins

Introducing the Next Generation of QR Code Scanners - PR Newswire - sacbee.com - 0 views

  • QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.
  • Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.
Michael Comins

The importance of maintaining the use of QR codes in marketing campaigns | QR Code Press - 0 views

  • Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.
  • The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.
  • Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.
Michael Comins

Adobe is killing off Flash for mobile web browsers - The Inquirer - 0 views

  • The company will instead focus on HTML5 development, which enables web browsers including those on mobile phones to perform essentially the same task as flash but without relying Adobe's proprietary technologies.
Michael Comins

Where is Mobile Technology Headed? | SYS-CON MEDIA - 0 views

  • There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.
  • Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop
Michael Comins

Facebook Fans Vs. Twitter Followers: Which Are More Valuable? - Forbes.com - 0 views

  • the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).
  • Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends
  • While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.
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  • Twitter is often leveraged as a "pull" medium. Followers are likely to initiate conversation, seeking out brands to either compliment or complain.
Michael Comins

3 ways to make a mobile Web site stand out amongst the competition - Mobile Commerce Da... - 0 views

  • With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.
  • The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.
  • product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.
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  • During the holidays these engaging polls could mean something like, “Get 20 percent off if you name Santa’s fourth reindeer.”
  • Paypal or another third-party. Additionally, there are times where the checkout process is not optimized for mobile, while the site is. The cart must be mobile-optimized.
  • For nonprofits first and foremost: people want to advocate a cause they like and this is especially true for the holiday season.
  • So many causes host banquets, auctions and dinners and they can provide video testimonials at events and promote them on mobile.
  • So, you are a nonprofit auctioning off a football signed by Eli Manning, tie a QR code to it leading potential buyers to a video of Mr. Manning talking about why he donated to this cause.
Michael Comins

Decoding ROI in Marketing's QR Codes ( - Networking ) - 0 views

  • Recouping even the typically modest investment needed to deploy a QR code often depends on a few key steps. One is offering those who read the code something they can use. "The codes are a bridge," Strack says. "When the user crosses the bridge, there needs to be something of value." That might be useful information, a coupon or another promotion.
  • Similarly, the site to which the code leads should be developed specifically for mobile phones. A website designed for computer monitors usually is difficult to view on a phone, Pinto notes.
  • Finally, in order to reap the full benefits of a QR code, you want to find some way to gather information from the user, such as an email address, so that you can contact them again. The QR codes and the scanning applications don't capture this information.
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  • Done right, QR codes are another tool for reaching clients and customers. "They're not the Holy Grail, but they help us measure the effectiveness of a marketing campaign," says Strack.
Michael Comins

Those Nerdy Bar Codes Are Getting Smarter, More Personal and Popular - Ina Fried - Mobi... - 0 views

  • Some 5 percent of Americans — and 15 percent of smartphone owners — have scanned such a code in the last three months, according to new figures due to be released on Monday by Forrester. A year ago, only 1 percent of Americans had been willing or able to do so.
  • codes provide an efficient and cheap means to link the online and offline worlds.
  • Digimarc, are pushing methods for embedding the codes into the page so that they don’t disturb the visual layout. The challenge, though, is that it is harder for readers to know that there is more content available.
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  • ScanLife, which tracks such codes, says the number of active users in its system has increased 300 percent from a year ago.
Michael Comins

Unhappy Customers? How to Respond Using Social Media | Social Media Today - 0 views

  • Be Prepared
  • Respond in a Timely Manner
  • Handle Public Grievances Privately
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  • If possible, a response time of less than 24 hours is ideal, which means that someone must regularly monitor your social media platforms for new activity.
  • On the same token, don’t limit your responses to negative comments only. Reward the positive comments by “Liking” them or responding with a positive comment of your own
  • think of five to 10 of the most common issues customers might complain about,
  • From there, write a response to each of the criticisms that addresses the concern in a professional manner and offers a next step or plan of action to resolve the problem.
  • Don’t try to hash it out in back and forth posts on your profile page, always take it behind the scenes after your initial public response.
Michael Comins

Why QR Codes Don't Work - Forbes - 0 views

  • Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.
  • the QR codes that perform far better are the ones that offer consumers a benefit for scanning.  This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.
Michael Comins

Mobile Web Traffic Spikes 35% In One Year - 0 views

  • mobile web traffic has risen as much as 35% since July 2011.
  •  mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
  • PCs still holding on to 89.45% of all traffic
Michael Comins

Johnny Rockets' QR Code Marketing Campaign | Business 2 Community - 0 views

  • When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.
  • They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.
Michael Comins

QR Code Crash Course: Are They Right for Your Business? - 0 views

  • Mark Donovan, senior vice president of mobile and senior analyst with comScore, believes that the popularity of QR codes is ramping up because of the increasing popularity of smartphones. “I think that we’re seeing things like QR codes just start to reach critical mass,” said Donovan. “Today, one in three people in the U.S. owns a smartphone. It’s a good and fairly ubiquitous way to reach those people and there’s still some novelty to it, which can be interesting to consumers.”
  • The main benefit of QR codes is that they make it easy to direct the consumer wherever you want to lead them. Anything businesses can do to engage potential customers will enhance the “stickiness” of that company in a person’s mind. With enough compelling engagement on your part, potential customers just may become lifelong customers.
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