B2B folks are focusing too tightly on mobile as a distribution platform and overlooking the other aspects of leveraging mobile to run their businesses “easier, faster, cheaper” and I’d add “better” to the mix

Healthcare may be the only industry sector where mobile devices are used heavily for professional applications beyond email and texting, but even there publishers have been slow to exploit the mobile reality. There’s been a lot of catching up done in the past year or two to make medical reference publications available in mobile formats, but there’s still a lot of work to do to transform the information in those publications into apps that provide clinical decision support.

peer support is a key component of any behavioral change program

Mobile technologies have enormous potential as tools to promote healthy behavioral change, to transform the caregiver–patient relationship, and to revolutionize the way healthcare is delivered in the U.S. and around the globe.

The healthcare segment accounts for 17% of the total US market for mLearning

Emerging aging-services products fall into three categories. First, the devices that help keep you healthy. The two most important are medication optimizers, which dispense exactly the pills you need when you need them, and telehealth systems, sensors that automatically transmit key measures such as your blood pressure and glucose level to your doctor.

Second, there's technology that promotes safety.

A third kind of senior tech makes modern gadgets easier to use.

ePrescribing, the process of prescribing medications using a computerized system to electronically write a prescription and electronically transmit it to the retail or mail-order pharmacy, has multiple health care benefits. These include reducing medication errors, reducing drug costs and increasing workflow efficiency

Despite these benefits, ePrescribing adoption has been a slow process until recently and the majority of U.S. physicians are still not using this technology.