the focus is on health and not illness ~ it’s wellness driven, the focus on the individual and not medical providers ~ it’s consumer driven.

At the US Open of Surfing, teams of young women hired by the Oral Cancer Foundation for three days handed out creatively worded stickers, T-shirts, and even temporary tattoos, all bearing a special QR code to the crowd. When beach-goers scanned the code with their smart phones, they were taken to a specially designed web page informing them that oral cancer can be caused by the sexually-transmitted human papilloma virus, the risk factors for it, and what they could do to avoid the cancer it can cause.

Automated text reminders about medicine and skin care improved dermatology patient outcomes in study by Partners Healthcare.

Big Red is an iPhone application that can be configured with the contact information for a family member or other party to be contacted in an emergency. When calamity strikes, the victim can press the Help button which dispatches a text message or email to the designated party

The recipient gets a URL which links to a Web page that displays the victim’s location and directions to the nearest appropriate hospita