At the US Open of Surfing, teams of young women hired by the Oral Cancer Foundation for three days handed out creatively worded stickers, T-shirts, and even temporary tattoos, all bearing a special QR code to the crowd. When beach-goers scanned the code with their smart phones, they were taken to a specially designed web page informing them that oral cancer can be caused by the sexually-transmitted human papilloma virus, the risk factors for it, and what they could do to avoid the cancer it can cause.
Dianne Rees on 14 Sep 10Android and Apple medical apps
