Today, the world of smart phones reigns supreme. Presently, there is a huge choice of smartphones available in the market depending upon the budget and requirement of smart phone users. Therefore, the number of mobile apps is also increasing and so is the quality of apps also improving for the better.

Many businesses have created a dedicated mobile application and often this has proven to be a major benefit to those businesses. But what is the difference between the apps that succeed and fail? Often it comes down to strategy - are they using the right mobile strategy? According to a new Econsultancy/Adobe survey,

Wireframes might sound like an unfamiliar term to some people, but in the mobile apps development process, it is a crucial step. This step involves the consolidation of the ideas in the initial stages about how the app will look like.

Monochromatic design is a visually interesting design style that still allows room for a vast amount of content in a simple looking format. Concepts such as monochromatic design seem to be gaining extra attention in 2015 as they allow users to easily digest content in an unassuming but attractive style.

Android is a free and open platform, which means that you can develop apps for various devices. These devices include, but are not limited to smartphones, tablets, e-book readers, GPS devices and netbooks.

Based on research from Ooyala, mobile video watching has grown an incredible 367% over the past two years. In fact, Ooyala predicts that by the end of 2015 over half of all online viewing of video content will take place from mobile devices.

With the introduction of the smart phone, consumers found they had a wealth of information right at their fingertips, which opened up a whole new era of retail. Retail shopping is not longer a distinctly different activity from online shopping as customers are now able to integrate the benefits of online shopping into their retail shopping experiences.

The popularity of mobile applications has continued to rise. Mobile apps are not just limited to consumer use but are being used by businesses for their internal operational processes like data processing or sales support. But if you think mobile apps are solely for big businesses or popular brands,

Technology has transformed marketing. Yet, in a world of what seems to be boundless possibilities it is important to to remember that technology is a tool and that it must be used to improve the customer experience if it is going to be useful.

Mobile is has affected business in many ways over the past 7 years. Your business has most likely added a responsive web site and mobile applications over that past few years to improve how it communicates with its customers.