Listening First is a Flawed Approach
Contents contributed and discussions participated by Stephen Grimm
3 Examples of Stellar Social Media Customer Service [MASHABLE AWARDS] - 1 views
http://www.themediaadvisory.com/wp/wp-content/uploads/2011/05/The-ROI-of-Energizing-Bra... - 0 views
Energizing The Employees - 0 views
-
Not needed for this, but energizing employees should be as important as energizing customers.
Are Your Fans Talking About This? | Social Media Explorer - 0 views
-
-
Unless you are a big brand, there really aren’t all that many people talking about you. In fact, for the majority of small businesses, no one is.
Facebook's "People Talking About" Metric: What's the Real Score? | Social Media Today - 0 views
Inside Facebook · Facebook Lets Brands Measure Earned Media With "People Talk... - 0 views
6 Ways to Measure Your Social Media Results | Social Media Examiner - 0 views
Social Media vs. Traditional Media - 0 views
-
Enter social media. Social media brings with it the power of community: trusted friends and contacts from whom you would take advice. As one friend puts it, social media is word of mouth on steroids. This is the marketing power we have at our fingertips if we have a well executed social media plan.
-
inbound
Evolving from Broadcast Marketing to Engaging Conversations | Oxstein Labs - 0 views
-
If I walked into your living room unannounced and threw a sales pitch at you while you were talking to your best friend about your child's birthday party, how would you react?
Social CRM (SCRM) Measurable Performance Metrics - 8 views
Merchants Need to Adopt a Social Media Mindset; 10 Principles | Practical eCommerce - 0 views
How Marketers Can Use Social Media More Effectively | DigitalNext: A Blog on Emerging M... - 0 views
-
Instead, marketers should listen and look for opportunities to solve problems. Zappos, an often used example of exceptional customer service, is known to proactively identify and support their customers via Twitter. Consider what sorts of social activity customers would engage in if the barrier to entry was low enough. Experiment and learn. Earn the ear of customers. Then, give them something worth listening to
Branding is not dead, but the rules have changed | New Media and Marketing - 0 views
-
Are brands dead ? Hell no ! Just ask Starbucks, Apple, MINI, BMW, Nespresso, Minute Maid among others. They have adapted to the changing product and brand marketing landscape while others simply have tried to offer discounts to keep people brand loyal. They are listening to and, hold onto your hat, actually talking with consumers via social media. OMG !? You mean that they actually understand that brands are media today ?? Yes
‹ Previous
21 - 40 of 74
Next ›
Last »
Showing 20▼ items per page
Stephen Grimm