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Edwina Dunn and Clive Humby: How we revolutionised customer loyalty - 0 views

www.mycustomer.com/...165585 7.15_case_study_2015
shared by Mr Brooke on 18 Mar 15 - No Cached
  • Mr Brooke on 18 Mar 15
     
    Edwina Dunn and Clive Humby are the founders of dunnhumby, and the brains behind Tesco's hugely successful Clubcard scheme. Introduced in 1995, Clubcard became the world's most successful retail loyalty scheme and today provides insights into shopping habits of approximately half of all UK households.
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Data Mining: What is Data Mining? - 1 views

www.anderson.ucla.edu/...datamining.htm 7.15_case_study_2015
shared by Mr Brooke on 28 Jan 11 - Cached
  • The Zhan on 28 Jan 11
     
    A description of the mechanics of data mining.
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