Edwina Dunn and Clive Humby: How we revolutionised customer loyalty - 0 views
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Edwina Dunn and Clive Humby are the founders of dunnhumby, and the brains behind Tesco's hugely successful Clubcard scheme. Introduced in 1995, Clubcard became the world's most successful retail loyalty scheme and today provides insights into shopping habits of approximately half of all UK households.
Data Mining: What is Data Mining? - 1 views
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