Power Law of Participation - Ross Mayfield's Weblog - 0 views
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As we engage with the web, we leave behind breadcrumbs of attention.
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But reading alone isn't enough to fulfill our innate desire to remix our media, consumption is active for consumers turned users.
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Del.icio.us taps both personal and social incentives for participation through the low threshold activity of tagging.
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"Social software brings groups together to discover and create value. The problem is, users only have so much time for social software. The vast majority of users with not have a high level of engagement with a given group, and most tend to be free riders upon community value. But patterns have emerged where low threshold participation amounts to collective intelligence and high engagement provides a different form of collaborative intelligence. To illustrate this, lets explore the Power Law of Participation:"