How to Curate with Scoop.it and Buffer in 2 Hours a Week - exploreB2B - 1 views
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Listen before you speak. Collect trends, news, competition information, business intelligence, the voice of the consumer.
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Your objective is to listen, find some content of interest, give your opinion or summarise the key items, to share to your target audiences (Peers, press, clients, MEPs, prospects, evangelists), then you need to use Scoop.it.
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The rest of your available time will be used to monitor results, see who re-scooped or shared one of your items, connect to people on a nearly daily basis.
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Buffer and Scoop.it can be linked. Which means that you can use Scoop.it as the listening hub and Buffer as a dispatching tool (Publication on Facebook, Twitter, LinkedIn, LinkedIn Groups).
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The web allows people to decide when, where and how they want to discuss topics, brands, concerns, shopping items and policies.
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f you want to start a conversation with your target audiences, you need to think about the key messages (1 to 3 maximum), an editorial strategy, publishing platforms and sharing platforms.