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The World Bank Launches Private-Public Initiative to Empower Adolescent Girls Author: World Bank Dated: 10 Oct 2008 The World Bank joined governments and the private sector today to launch the Adolescent Girls Initiative (AGI) to promote the economic empowerment of adolescent girls in poor and post-conflict countries...The AGI is being piloted in Liberia through a partnership between the Bank, the Nike Foundation...It will be expanded in the coming year to include Afghanistan, Nepal, Rwanda, South Sudan...“...Every global company should invest in the girl effect. Economists have demonstrated that it is the best possible return on investment,” said Mark Parker, President and CEO of Nike...Public and private sector partners pledged today around $20 million to fund the Initiative, including: The Nike Foundation $3M. [also refers to Cisco, Standard Chartered, Goldman Sachs]

Four years ago, the Chronic Poverty Research Centre published the Chronic Poverty Report 2004-05. This was the first major international development report to focus on the estimated 320 to 445 million people who live trapped in chronic poverty – people who will remain poor for much or all of their lives and whose children are likely to inherit their poverty. These chronically poor experience multiple deprivations, including hunger, under-nutrition, illiteracy, lack of access to safe drinking water and basic health services, social discrimination, physical insecurity and political exclusion. Many will die prematurely of easily preventable deaths.

The Millennium Campaign aims to build political will for the achievement of the MDGs primarily through raising public awareness and increasing pressure on governments. Through supporting national campaigns with advocacy, networking, mass mobilizations, training and capacity building, as well as media and communications development the Millennium Campaign works with citizens to monitor and hold their government's to account for their commitments made to achieving the MDGs.